Car salesperson

As a car sales professional, you'll help customers find their ideal vehicle, whether it's a new car, van or motorbike. You'll build relationships with potential buyers, showcasing vehicles and explaining technical features in ways that highlight benefits for each customer's specific needs.

Working in this role combines customer service with product knowledge and negotiation skills. You'll experience the satisfaction of matching people with vehicles they love while meeting sales targets that drive business success.

Your workplace might be a large dealership representing a specific manufacturer or a smaller independent garage selling used vehicles. Some sales professionals specialise in luxury brands, commercial vehicles or specific market segments like electric vehicles.

Your tasks might include:

• greeting customers and identifying their vehicle requirements through friendly conversation

• demonstrating different models and explaining their features, benefits and specifications

• arranging and accompanying customers on test drives to help them experience vehicles firsthand

• negotiating prices and trade-in values to create deals that satisfy both customers and business needs

• processing paperwork including finance agreements, insurance and vehicle registration documents

• maintaining showroom displays and ensuring vehicles are clean, presentable and ready for viewing

• Institute of the Motor Industry – careers information for people working in the automotive industry