Image consultant
Help people make the most of their appearance and speaking style so they're confident in personal and professional situations.
Also known as: stylist

About the job
What it's like
You would help people make the most of their appearance so they’re confident in personal and professional situations.
You’d tactfully suggest changes to their clothes, hairstyle and public speaking style that you think will help them make a positive impact on other people.
You would advise people about:
What colours suit them
The styles of clothes, make-up and hair that suit them
Choosing and applying make-up
Organising their wardrobe to make it easy to pick the right outfit
Personal styling for events like weddings or business meetings
How to present themselves in public
You could also work with a company. You would advise their employees about:
How to give training workshops
How to use their voice and body language positively in talks and presentations
Their personal ‘branding’ and changing the way they appear to other people
Understanding brand and corporate cultures
Business etiquette, including spoken and written communication skills.
You’d refer your clients to your wide network of partners including hair stylists, make-up artists and voice coaches.
You would work with people in public and private companies, politics, media and retail.
You might also do media work. You could contribute to television and radio programmes and to articles in the local, national and specialist press.

Hours
Your hours will be flexible, depending on your clients, and could include evenings and weekends.

Environment
You would usually work from home, so would need to have a suitable office space.

Travel
You may travel to visit clients at home or at work.
Like the sound of this career?
Browse courses in Scotland related to 'Image consultant'
Select qualification level(s)
Other careers that you might like
Beauty consultant Beauty therapist Body piercer Make-up artist Nail technician Tattooist
Related industries
Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.
Creative
Top skills
Skills are things you're good at. Whether you know what yours are or not, everyone has them!
It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.
Top specialised skills
These are the top specialised skills that have been found in job vacancies across Scotland. From March 2024 to March 2025.
- product knowledge
- selling techniques
- housekeeping
- lookbook
- new product development
- upselling
- visual merchandising
- consultative selling
- wardrobe styling
- taleo
Meta skills
Here are some of the meta skills you'll need to do this job.
- negotiating
- developing a plan
- respecting
- empathising
- designing
- creative
- verbal communication
- listening
- supporting

Your skills are important
Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.
Getting in
Explore each section to find more information about getting into this career.
Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:
Art and Design
Media
Skills for Work: Beauty
You do not need formal qualifications to enter this career.
Many image consultants do courses accredited through the Federation of Image Professionals International (FIPI).
An experienced image consultant can complete a Masters Award in Image Consultancy accredited by City and Guilds.
A background in:
Beauty Therapy
Hairdressing
Retailing
Marketing
Business
Find the right course for you
Browse courses in Scotland related to 'Image consultant'
