Insurance account manager
Promote insurance products to the advisers and agents who give people financial advice. Increase the sales of your company's insurance policies.
Also known as: relationship manager, insurance sales executive, broker consultant, affinity account manager
About the job
What it's like
You would promote your company’s insurance products to the advisers and agents who give people financial advice.
You would increase the sales of your company’s insurance policies, trying to meet your sales targets. You’d specialise in one particular area such as life assurance or corporate insurance.
When you persuade an agent - an insurance broker or an independent financial adviser - to sell your policies to their customers they would become one of your business accounts. You’d look after several business accounts at one time.
You would:
Build good working relationships with brokers and other agents
Promote new insurance products
Set up meetings to get new business accounts and lead the presentation - called a ‘pitch’
Work with your company’s insurance underwriters to adapt policies
Set up teams for handling claims and giving contact centre support for new policies
Develop marketing materials
Monitor sales performance by the agents
Give advice to agents on existing products
Make sure that the agents meet strict financial services industry rules
You’d need to be confident and persuasive, and enjoy making sales and negotiating.
Hours
You will typically work standard office hours Monday to Friday. There will also be times when you need to be flexible with your time as you may need to travel. You may also need to meet with existing and potential clients in the evenings.
Environment
You will normally be office-based, although it is also possible to work from home.
Travel
You may need to travel to meetings.
Explore more information about this job
Here are some useful links to learn more about this career:
Like the sound of this career?
Browse courses in Scotland related to 'Insurance account manager'
Select qualification level(s)
Other careers that you might like
Credit manager
Related industries
Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.
Financial and professional services
Top skills
Skills are things you're good at. Whether you know what yours are or not, everyone has them!
It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.
Top specialised skills
These are the top specialised skills that have been found in job vacancies across Scotland. From March 2024 to March 2025.
- insurance sales
- financial services
- wealth management
- underwriting
- quality improvement
- auditing
- supplier relationship management
- business insurance
- asset-backed securities
- stakeholder communications
Meta skills
Here are some of the meta skills you'll need to do this job.
- negotiating
- developing a plan
- attention to detail
- researching
- working with numbers
- written communication
- verbal communication
- building relationships
Your skills are important
Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.
Getting in
Explore each section to find more information about getting into this career.
Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:
Accounting
Business Management
Maths (Mathematics)
Skills for Work: Financial Services
Statistics
Foundation Apprenticeship: Financial Services
Applications of Mathematics
You can get a head start in this career by doing a Foundation Apprenticeship in S5 and S6.
You'll get an SCQF level 6 qualification which is the same level as a Higher. You'll also learn new skills and gain valuable experience in a work environment.
Discover what's on offer at your school on Apprenticeships.scot.
You would need qualifications at SCQF levels 4 to 6 or relevant work-based qualifications such as Modern Apprenticeship in Providing Financial Services (SVQ level 2/3).
A relevant Higher National Certificate (SCQF level 7), Higher National Diploma (SCQF level 8), or a degree (SCQF level 9/10) is usually required to gain access to graduate training schemes.
You can apply for graduate training programmes with a degree in any subject but qualifications with a numerate, finance, business and/or legal focus may be particularly helpful.
Once in the job, in order to sell financial products you must hold a Certificate or Diploma in Financial Planning awarded by the Chartered Insurance Institute (CII) or an equivalent.
Some employers may require you to work towards Technical Modern Apprenticeship (SVQ Level 4) in insurance once in the job.
Find the right course for you
Browse courses in Scotland related to 'Insurance account manager'
