Music promotions manager
Get publicity for bands, musicians and singers to sell records or promote live music events and tours.
Also known as: music promoter
About the job
What it's like
You would get publicity for bands, musicians and singers to sell their records or promote live music events and tours.
You’d need to have huge knowledge of music and build up a network of contacts of people working in the music industry.
If you work for a record company or artist you world:
write press releases to publicise your client's music or tour
organise events like media interviews and personal appearances
go to publicity events with clients
get airtime on radio and TV shows
organise tours
deal with designers, printers and marketing staff
negotiate contracts
listen to new acts and decide whether to offer them a contract
You could also work as a promoter for a live music venue or festival.
You would:
choose and book suitable acts
deal with agents, caterers and suppliers
arrange a full programme of gigs
identify the target audiences
organise marketing and publicity
arrange entertainment licences
Your work might also involve dealing with budgets and administration.
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Related industries
Many jobs can be done in lots of different industries. We've highlighted the ones we think are most important for this job.
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Creative
Top skills
Skills are things you're good at. Whether you know what yours are or not, everyone has them!
It's useful to learn which ones are important in a job so you know the areas you need to brush up on. It can also help you work out if you're suited to a career.
Meta skills
Here are some of the meta skills you'll need to do this job.
- time management
- developing a plan
- attention to detail
- researching
- creative
- written communication
- verbal communication
- cooperating
- building relationships
Your skills are important
Our unique skillsets are what make us stand out from the crowd. Learn about each skill in depth and discover what employers look for in your applications and interviews.
Getting in
Explore each section to find more information about getting into this career.
Colleges and universities will list subjects you'll need for entry to a course. Some useful subjects include:
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Media
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Music
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Music Technology
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Performance Arts
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Skills for Work: Creative Industries
You do not need formal qualifications to enter this job but you will need experience of the music world and an industry network.
It is highly competitive. When you apply for a job employers will expect you to have done a lot of work experience.
You can get into a Music Business, Marketing of Events Higher National Certificate (SCQF Level 7) or Higher National Diploma courses (SCQF Level 8) with National 4/5 qualifications and one to two Highers or equivalent qualifications.
Entry to a degree (SCQF Level 9/10) usually requires National 5 qualifications and a minimum of four Highers at BBBC or above or a relevant HNC/HND.
A driving licence.
Knowledge and experience of the music industry.
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